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![Are Hermès, Dior and Louis Vuitton goods too cheap? Luxury labels are losing billions of dollars by failing to include the brand story in the sticker price | South China Morning Post Are Hermès, Dior and Louis Vuitton goods too cheap? Luxury labels are losing billions of dollars by failing to include the brand story in the sticker price | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/05/20/96d2ad9f-ec61-4623-8ebe-544e7d724784_4617c6fb.jpg)
Are Hermès, Dior and Louis Vuitton goods too cheap? Luxury labels are losing billions of dollars by failing to include the brand story in the sticker price | South China Morning Post
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible | South China Morning The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible | South China Morning](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/04/01/65e90d51-9ba3-453b-9bb9-bc4d3696135f_18053f64.jpg?itok=pekIUbAn&v=1617272872)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible | South China Morning
![Top and most popular clothing brands. Logo Louis Vuitton, GUCCI, Hermes, Prada, Coco Chanel, Ralph Lauren, Burberry, Versace, Fendi, Armani, valentino, Kors, kenzo and more. Vector illustration Stock Vector | Adobe Stock Top and most popular clothing brands. Logo Louis Vuitton, GUCCI, Hermes, Prada, Coco Chanel, Ralph Lauren, Burberry, Versace, Fendi, Armani, valentino, Kors, kenzo and more. Vector illustration Stock Vector | Adobe Stock](https://as1.ftcdn.net/v2/jpg/03/87/10/12/1000_F_387101230_1W8NRrlnmvqZt6heoivJ082a14qMsGSk.jpg)